More than a store the Aksel Project is an experiment where Art, Music, Fashion meet, collide and fusion. It’s a one of a kind interior design with a futuristic wave connecting the space with our creations. Discover Aksel Paris in Soho New York (US).
The exquisite Diptyque brought its Parisian fragrance to the delightful district of Aoyama in Tokyo. Diptyque fully understands the richness of architecture and design in Aoyama therefore the new flagship store is a real treat on the eyes. This applies to a lovely fusion that expresses the elegance of designs emanating in France and Japan. Explore Diptyque in Tokyo (JP).
Tesco has made a large investment in its Watford store with the aim of turning grocery shopping into a social experience. As well as bringing together a number of new food concepts for the first time, such as Harris + Hoole, Euphorium and The Bakery Project, the Watford Extra store is also being used to trial a new-look general merchandise area focusing on homeware, and cook and dine, as well as a community space, a nail bar and a new F&F concession. This complex has turned into a retail destination which is enhanced by a team of visible and accessible staff providing great customer service. Explore Tesco Extra in Watford (UK).
Bonobos is convinced that offering offline channels helps to attract a segment of customers that otherwise is hesitant to take the online plunge. Bonobos guideshop is bridging the gap between e-commerce and personalizing the customer experience. Discover Bonobos in New York (US).
The designers of king george created a fashion retail concept which managed to combine the past, present and future in a single store. They wanted to give local visitors who are familiar with the history of their home town an ‘aha’ moment. Discover Concept in Lochristi near Gent (BE).
The compact space marries raw, industrial chords with an organic fluidity, a similar feeling created like in Nudie’s hometown Gothenburg. Explore Nudie Jeans Repair Shop in Stockholm (SE).
The PAUW Luxury Denim store focuses on a younger audience with a more informal but luxury lifestyle. Their objective is to connect and inspire individuals around denim by providing accessible top quality brands and products such as Denham, Edwin Japan and Adriano Goldschmied. The products are available in different washings and refined styles and can be combined with a fine selection of musthave leasurewear. Explore the PAUW Luxury Denim store in Amsterdam (NL).
For the Coach flagship store in Omotesando, Tokyo, OMA designed a façade of interlocking acrylic display units with a logic that translates to the interior. The units frame individual items like bags, busts or mannequins, making each appear precious. The façade design continues from floor to ceiling over both levels of the store, presenting the entire corner of the building it occupies with the same treatment. The translucency of the acrylic panels gives a glowing effect at night. Inside the store, OMA designed a central core of acrylic blocks that complements the façade. This, seen together with the façade blocks, layers views of merchandise with those of the streets beyond, uniting inside and out. Explore Coach in Tokyo (JP).