Posts Tagged ‘Branding’

Dec
29

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AesopBlog

This store reflects Aesop‘s approach to build unique site-specific stores that reflect local qualities, here the designer explored the unique character of Berlin, its tension between the contrast of old and new, roughness and beauty, urban and nature. Inspired by Gerhard Richter’s colour studies and monochromatic canvases and by the city’s industrial history and everyday charm, the interior assumes a palette of leaf-green and a quietly clinical aesthetic. Explore Aesop in Mitte Berlin (DE).

Sep
18

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IllyBlog

The most amazing thing about this “new generation boutique café bar” is the partnership Illy Café has with Samsung. Digital technology has been merged with coffee in a brilliant way in order to leverage each other’s strengths and brand equities. Explore Illy in London (UK).

Aug
25

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AesopBlog

This pared-back space celebrates the local streetscape, urban history and bones of the original building by exploring textures and monochromy. Material and aesthetic references include the works of Lucio Fontana and Francis Bacon, and ferns indigenous to the UK. Discover Aesop Marylebone in London (UK).

Aug
05

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DeusExMachinaBlog

Deus ex Machina is a step bigger than a brand, it’s a culture. The brand look beyond a simple retail space, creating a sort of compound/general hangout where visitors can spend time staring at beautiful bikes, buy Deus and non-Deus goods, drink at the bar or get fed in the cafe. Discover Deus ex Machina in Milan (IT).

Mar
28

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CivilistBlog

Civilist fuses the concept of a select streetwear store with an urban art gallery. The store is a collaborative shop between NikeSB and the Civilist. Explore Civilist in Berlin (DE).

Mar
16

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StarbucksBlog

In its march to develop in China, Starbucks revamped its traditional store to better fit the Chinese culture. This design concept aims to delight customers with an elevated Starbucks Experience. Visit this Starbucks at the Kerry Center in Beijing (CN).

Mar
06

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Today Design created the new brand style for Ijsboerke, Belgian’s market leader in easy-scoop ice-cream. Explore the renovated foodservice concept of Ijsboerke Moment…

May
16

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It’s hard to mistake what business they’re in. It’s of a bicycle shop in Germany. In lieu of a sign, the proprietors decided to advertise with a wall of real bikes. We’re not totally sure how Christian Peterson got all these bikes on his building’s façade, but he’s certainly given new meaning to the notion of a green wall. The co-owner of a bicycle shop in Altlandsberg (GE), Peterson decided to forgo the traditional storefront sign — instead he mounted his entire inventory of 120 bikes for passers-by to see. An ingenious way to advertise his shop, save some space, and promote green transportation, this too cool idea is definitely more impressive than anything an overpaid ad exec could come up with! The owner Peter Horstmann has said that his sales are up by 40% in one year compared to general German bicycle retail is down by 22%.

Source: Fahrradhof-Atlandsberg

Oct
14

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The recent Gap experience reminds us of the importance of logo on consumers’ attitude.

Beginning of this week, Marka Hansen, Gap North America president, announced on Facebook that Gap is abandoning its new logo design and is returning to the original one, i.e. ”the blue box”. The “more contemporary and current” new logo designed by New York agency Laird & Partners met too many negative reactions from Gap consumers.

Michael F.Walsh, an assistant professor of marketing at West Virginia University, gives insights about consumers resistance to change in an article published yesterday in Advertising Age magazine. First, he says that “not all design changes are met with resistance”. Furthermore, he indicates that “consumers most committed to a brand will have stronger and more negative reactions to redesign efforts.” So, he advises brand managers to inform the most committed consumers earlier than the broad public and to actively involve them in the change process.

“Change management process is as important as the redesign itself”, that’s the other lesson learned from Gap experience.

Source: Advertising Age

Jun
07

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Today created a new logo and new visual identity with basic guidelines. Green and brown are the basic colours of the logo and emanate naturalness and authenticity. This new brand identity reflects Santana’s fast evolution from one to twelve shops . The new logo — more stylish and contemporary than the former — emphasizes the new position of Santana and communicates on a more emotional standing with the public.