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Customer retention - Overview


After testing a pilot, Albert Heijn plans to introduce greeters in all its big sized locations, they will guide customers to specific products and promotional offers. This is a common practice in...

editor: Juri Ket
subject: Customer retention
article - Dutch
published: 01/2012

This paper explores the hidden side of loyalty cards by comparing the reality of such schemes with public perceptions. It begins by providing some background to loyalty programs in Australia and the...

editor: S. Worthington
subject: Customer retention
research report - English
published: 12/2009

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