The first BMC Concept Store worldwide offers the full BMC & Stromer E-bike range combined with a premium selection of Bergamont bikes. A team of professional mechanics are ready to repair or maintain the bikes. On top a wide offer of clothing and accesories are available. It is the ambition of the Swiss bike builder to strenghten its image of close relationship with cycling. With the presence of professionals the visit to the BMC concept store becomes a unique working and shopping experience. When visiting the concept store one can observe race professional mechanics through a glass wall. Also BMC wants to use the concept store as a meeting place for the bicycle dealers. Therefore, the necessary presentation and training rooms available, which provide the basis for future training and product launches.