In the old capital city of Kamakura the Hagiwara Meat Shop has been welcoming locals and tourists alike for over 60 years with its extensive selection of fresh meats and processed foods. Its cozy atmosphere is chiming in with the history of this antique city itself. The owner wanted a modern look that fits with the landscape of Kamakura and he also wanted to prioritize his longstanding client base. A wooden interior, a leather counter and special lighting to showcase the meats, finish of this gorgeous shop, which does an amazing job at highlighting their product and what they do. This face-to-face experience challenges the online purchasing trend by instigating the very basic purpose of shopping. This is living proof of that the best quality is not the convenience but connection with people at any period. Together with the new interior/exterior design they also redesigned the packaging and the store sign.