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IUTER - Fashion-apparel - Milano (IT)

  • IUTER
  • IUTER
  • IUTER
  • IUTER
  • IUTER
  • IUTER
  • IUTER
  • IUTER
  • IUTER

WHY IS THIS SHOP INTERESTING TO VIEW?

The IUTER brand was initially influenced by graffiti, hip-hop and board sports, more recently they have been taking influences from high fashion and applying them to a wide range of their wearable product.

 

This flagship store hosts the IUTER brand and focuses on tops and sweatshirts characterised by a strong attention for design and printed graphics. The men’s and women’s collections are completely made in Italy. The store also offers a special series of products such as an eyewear line, a limited edition of boots made in collaboration with footwear manufacturer Fracap, a line of bags and a special edition Sennheiser cuffs.

 

The store was designed to bring a clean and modern look. The store features wood and metal, and utilitarian fittings. It is also characterised by a special 3D modular wooden geometric structure, Wood‐Skin, that covers the cash desk area and part of the walls of the store. This 10 meter long hybrid element explores the space, folding to and for to meet various functional requirements and creating a landscape surface for the shopfront display. The store can also host shops-in-the-shop and temporary stores in one section of the store.

Corso di Porta Ticinese 48
20123 Milano
Italy
www.iuter.com
year renovation: 2013
surface: 150 m²
updated: 03/2014

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