Global fashion and sports lifestyle brand Lacoste known famously for its iconic crocodile logo re-launched it Premium Concept Store which is exclusive to London and in the prime shopping location of Regent Street.
Now the space has added an entire new floor therefore almost doubling the size, the store will benefit from more minimal and premium design spread over two floors.
The majority of the menswear is confined to the ground floor. Here you'll find lightweight knits and checked cotton shirts in blue and pink hanging against the clean and crisp marble & mirror interior. Also on this floor is the Event Box, which will feature an ever-changing display of each season's capsule collections.
Up to the first floor is the shop's real USP and houses the polo lounge, containing the iconic Lacoste polo shirt in which I could see every color possible. Also on the first floor a great collection of mens footwear plus leather goods, kidswear, accessories and womenswear mainline. With the main focus on menswear it’s great to enter a store and be straight into mens collections as with many stores the men have to battle through womenswear before they can start shopping. Not here it’s more about the guys.
This store is a breath of fresh air with some great pieces from sportswear for those more casual moments to smart shirting which is good enough for the office.