The concept store is crazy famous in Italy as the spot for exclusive designer pieces as well as fashion-related items that you can't find anywhere else. The shop is unique and innovative, it looks like an art-meets-fashion museum of some sort. An evocative, trendy store that speaks to all the five senses through the language of beauty. On three floors of a historic palazzo in the heart of the museum district the shop is as much a fashion gallery as a clothing store. There's a perfume department, a bookshop and music store, and a limited-edition streetwear niche.