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Meny - Super- & hypermarket - Oslo (NO)

  • Meny
  • Meny
  • Meny
  • Meny
  • Meny
  • Meny
  • Meny
  • Meny
  • Meny
  • Meny

WHY IS THIS SHOP INTERESTING TO VIEW?

‘We exist to help people eat better’ is Meny’s brand position and standout characteristic against competitors. In a market dominated by discounters shouting price and value, Meny is the first to care about what people eat.

 

Household has created an environment that shows why Meny is different – and better. Heroing the freshness of the product is key. Display units in Bakery and Fruit and Vegetables flex responsively to stock levels throughout the day, so displays always look abundant. Meanwhile, a wooden ceiling raft holds the fresh counters perimeter together, creating a point of intimacy and spotlighting the vibrancy of the products.

 

The brand is a storyteller, encouraging routine-lead shoppers to swap different ingredients into their standard recipes from Meny’s quality products. There is visible expert presence – from staff and chefs, to inspirational hints, tips and ‘perfect combinations’.

 

This specialist authority breathes through the physical store, with maturing cabinets making whole cheese wheels and drying meat carcasses visible and available to purchase. In addition, the Meny Lauget (guild) – the ‘best of the best’ of in-store experts – has been elevated with a ‘seal of expert approval’ initiative for hero products.

 

Words by Household

Karenslyst allé 9
0278 Oslo
Norway
www.meny.no
year renovation: 2013
surface: 1.500 m²
updated: 04/2014

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