You are here

Replay The Stage - Fashion-apparel - Milano (IT)

  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage
  • Replay The Stage

WHY IS THIS SHOP INTERESTING TO VIEW?

The denim brand Replay keeps exploring the retail environment to further expand the retail experience. The Milan Flagship Store brings consumers into their first Multi Experience Store, with offers rich array of emotions and turns shopping into a socially-rich occasion.

 

This multi-level experience is meant to be enthralling, fun, and convey a sense of access to movie magic and the creative process. Visitors will enjoy the brand’s own music playlists, watch different types of artistic performance, discover unique art shows and/or stop at the fine food&beverage corner.

 

The whole Project revolves around the Cinema/Theatre concept. Indeed the structure is being developed as a real stage, where there are not fixed structures, but as in a cinema plot, everything changes and the main guest is the consumer that actively interacts with the Replay products.

 

The store is characterized by rough-polished concrete floors, industrial design elements and grids of film lights hanging from the blackened out ceiling. The backs of ‘flats’ all around contain various stage sets: a humble Midwestern house with vintage wallpaper, an abandoned American barn, at once sun-cracked and aged in the desert but mysteriously full of jeans, a proper 1928 Manhattan tailor shop somehow transported to Milan.

 

As a result of immersive sessions in the brand’s history, values, and the denim processes, the designers conceptualized the vision for The Stage, inspired by denim’s connection to rebels of all kinds. It will represent then a real stage of performing Arts, within which the consumer will play its own act: the Replay brand experience.

 

Piazza Gae Aulenti 4
20124 Milano
Italy
www.replay.it/thestage
year renovation: 2014
surface: 1.500 m²
updated: 11/2014

VIEW MORE SHOP IMAGES

OTHER SHOPS THAT COULD INTEREST YOU

© Retail Square 2010-2015