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Warby Parker - Personal care - New York (US)

  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker
  • Warby Parker

WHY IS THIS SHOP INTERESTING TO VIEW?

This Warby Parker store has the feel of a luxurious, smartly curated book lover's space and the design did preserve much of the building’s century-old architecture.

 

You can browse frames, get an eye exam, or flip through books from independent presses and magazines geared toward the smart set. Your glasses are delivered to you via the old-timey magic of pneumatic tubes. Pneumatic tubes may seem like throwback technology for a company that singlehandedly defined a new category in online retail. But they are the perfect way to save space, and also add something to the customer experience.

 

The new space is made up of three floors: a basement for inventory, a main retail and exam space on the first floor, and a mezzanine, which also displays glasses and houses an exam space.

 

Here new tech is driving the old, in a custom point-of-sale system, sales associates input model information into the system before a customer makes a purchase. It sends an alert to the basement inventory area, where an employee selects the correct frames, puts them in a cartridge, and sends the cartridge whooshing up the pneumatic tube to the sales floor. You can then walk out with nonprescription glasses of shades and prescription lenses are available a few days later.

1209 Lexington Avenue
10028 New York
United States
www.warbyparker.com
year renovation: 2014
surface: 100 m²
updated: 04/2014

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